It’s been an exciting start to the year for Shur-Tite Products. Our team has been traveling across the country showcasing our top road and traffic safety products, attending industry trade shows and conferences, participating in learning sessions, and engaging with industry professionals and government officials to support meaningful improvements in traffic safety for the United States.

The Shur-Tite team has been hard at work and on the road, gaining valuable insight into the evolving needs of the roadway safety industry and exploring how we can continue delivering solutions that are #BuiltForTheRoad.

In a major milestone for our company, we partnered with American Sign Products and Innoplast for the first time, exhibiting together in a shared booth at one of the most popular shows in the traffic safety industry.

Where Have We Been?

We kicked off the year by attending two top trade shows: the ATSSA 2025 Convention & Traffic Expo and the 2025 World of Asphalt Show & Conference.

The ATSSA Convention & Traffic Expo, hosted annually by the American Traffic Safety Services Association, brings together key players across roadway safety. It serves as a platform to showcase the latest innovations, connect with transportation professionals, and discuss the future of work zone safety.

Meanwhile, the World of Asphalt Show, co-hosted by the National Asphalt Pavement Association, the National Stone, Sand & Gravel Association, and the Association of Equipment Manufacturers, provides industry insight into the paving and asphalt industries. For Shur-Tite, this show was the perfect opportunity to highlight how our traffic safety products contribute to safer roads and highways.

These shows allow us to stay current with industry shifts and expand our product offerings to meet new safety needs across roads, job sites, and communities throughout the United States.

ATSSA 2025 Convention & Traffic Expo

Exhibiting at the ATSSA 2025 Convention & Traffic Expo in Orlando marked an important milestone for us: our first time showcasing Shur-Tite Products in a larger shared booth, partnering with Innoplast and American Sign Products.

ATSSA continues to break attendance records each year, drawing thousands of exhibitors and attendees exploring what’s next in traffic and work zone safety. Our expanded booth display gave us the opportunity to connect with new audiences and show how our products complement one another across different areas of road safety.

The show also gave our team members a chance to connect and catch up face to face. We shared some of our top products, including the Re-Flex Driveable Delineator, W6-4 Two-Way Traffic Marker, W1-8 Traffic Marker, and Type 3 Object Markers.

Another highlight of ATSSA 2025 was hosting the Young Industry Professionals networking event at Howl at the Moon, a popular local dueling piano bar. It was the perfect atmosphere to relax for some fun, build industry relationships, and celebrate all the effort that went into this year’s show planning.

World of Asphalt Show & Conference 2025

After wrapping up a great experience at ATSSA, we headed straight to the 2025 World of Asphalt Show & Conference, held this year in St. Louis. This event, held once every other year, brought together more than 400 exhibitors and thousands of industry professionals from across the globe.

We were proud to exhibit with Innoplast again, combining our road safety products with their facility protection and parking lot solutions. Together, we focused on how every piece plays a role in keeping roads safer.

At the show, we explored innovative technologies driving change in the paving industry—from AI-powered systems and smart sensors to innovations in pothole repair, pavement marking, and more.

We also noticed a rising demand for delineators, like our Re-Flex Surface Mount Delineator and Shur-Curb Traffic Seperators—as well as a strong interest in T-Tab Temporary Overlay Markers, which continue to be a hot product in the industry this year due to their ability to improve traffic flow, reduce accidents, and enhance overall road safety. Conversations with exhibitors and attendees gave us valuable insight into shifting market needs and confirmed that demand for flexible, high-visibility traffic safety tools is on the rise.

Other Notable Moments

Beyond trade shows, we also had the opportunity to attend several key industry events that support the common goal of improving road safety. These included the MITA Annual Conference, ATSSA’s Northland “How-To” Conference, the Utah Asphalt Conference, and the CRA Highway Conference and Road Show.

Each of these events brings together professionals who are committed to improving roadway design, maintenance, and safety. By participating, we’re able to build strong relationships, stay informed on new challenges, and refine our product development strategy based on real-world needs.

Not only do we attend events like these, our team also dedicates countless hours on the road to build and maintain partnerships with Departments of Transportation (DOTs) across the country—working together to create safer infrastructure and stronger communities nationwide.

And we’re only getting started. With more events, partnerships, and product updates on the horizon, we’re looking forward to another impactful year for Shur-Tite Products.

We hope to see you at one of our future events, including… 

MDOT Maintenance Meeting - April 29-May 1 - Biloxi, MS

Mid Atlantic WRX Conference - April 30-May 2 - Ocean City, MD

MassDOT Transportation Innovation Conference - April 30-May 1 - Worcester, MA

Interested in Learning More?