Privacy Policy

**Effective date:** May 21, 2026

**Last updated:** May 21, 2026

Shur-Tite Products (“Shur-Tite Products,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect when you visit https://shur-tite.com (the “Site”) or otherwise interact with us, how we use it, who we share it with, and the rights you have over your data.

By using the Site, you agree to the practices described in this Policy. If you do not agree, please do not use the Site.

1. Who we are

Shur-Tite Products operates this website. If you have questions about this Policy or how your information is handled, contact us at:

– Email: sales@shur-tite.com

– Website: https://shur-tite.com/

For the purposes of the EU/UK General Data Protection Regulation (GDPR), Shur-Tite Products is the **data controller** for personal information collected through the Site.

2. Information we collect

We collect personal information in the following ways:

**Information you provide directly.** When you fill out a contact form, request a quote, subscribe to our newsletter, create a customer account, or otherwise communicate with us, we may collect:

  • Name
  • Company / organization name
  • Job title
  • Business email address
  • Phone number
  • Shipping or billing address (where applicable)
  • Project details, product specifications, or other information you choose to provide
  • Account login credentials (for registered customers)
  • Marketing preferences

**Information collected automatically.** When you visit the Site, we and our third-party service providers automatically collect certain information about your device and how you interact with the Site, including:

  • IP address and approximate geographic location
  • Browser type, operating system, and device identifiers
  • Referring URL and pages viewed
  • Date, time, and duration of your visit
  • Clickstream and interaction data
  • Cookie and similar tracking-technology identifiers

**Information from third parties.** We may receive information about you from trade-show lists, business directories, marketing partners, and analytics or advertising providers, consistent with applicable law.

3. Cookies and similar technologies

We use cookies, pixels, and similar technologies to operate the Site, remember your preferences, analyze traffic, and support marketing. The categories we use include:

**Strictly necessary cookies** that enable core functions like logging in and form submission.

**Functional cookies** that remember your preferences (such as saved form details for one year).

**Analytics cookies** that help us understand how visitors use the Site.

**Marketing cookies** that help us measure and improve the effectiveness of our advertising.

You can control cookies through your browser settings and, where available, through any cookie banner we present. Disabling some cookies may affect Site functionality.

4. Analytics and advertising services

We use third-party analytics and marketing tools to understand visitor behavior and improve our outreach. These providers may set their own cookies and collect information about your use of the Site. Providers we may use include:

  • Google Analytics and Google Ads (Google LLC)
  • Meta (Facebook) Pixel
  • LinkedIn Insight Tag
  • Email marketing and CRM platforms (for example, to send newsletters and manage sales inquiries)

Each provider operates under its own privacy policy. You can opt out of Google Analytics at https://tools.google.com/dlpage/gaoptout and learn about interest-based advertising opt-outs at https://www.aboutads.info/choices and https://www.youronlinechoices.eu.

5. How we use your information

We use the information described above to:

  • Respond to quote requests, sales inquiries, and customer-support questions
  • Process orders, fulfill contracts, and provide products and services
  • Create and manage customer accounts and authenticate logins
  • Send transactional communications about your orders, account, or requests
  • Send marketing emails, newsletters, and product updates (where permitted by law)
  • Operate, maintain, secure, and improve the Site
  • Detect and prevent fraud, spam, and abuse
  • Comply with our legal, regulatory, and contractual obligations
  • Establish, exercise, or defend legal claims

**Legal basis (GDPR).** For visitors in the European Economic Area or the United Kingdom, we process personal data on one or more of the following bases: your **consent** (e.g., marketing emails, non-essential cookies); performance of a **contract** with you (e.g., fulfilling an order or quote request); our **legitimate interests** in operating and growing our business (e.g., site analytics, security, B2B outreach); and compliance with a **legal obligation**.

6. How we share your information

We do **not** sell your personal information. We share information only in the limited circumstances described below:

**Service providers.** Vendors that host the Site, send email on our behalf, process payments, provide analytics, manage our CRM, or otherwise help us operate, under written agreements that require them to safeguard your data.

**Business transfers.** In connection with a merger, acquisition, financing, reorganization, or sale of assets, your information may be transferred as part of that transaction.

**Legal and safety.** When we believe in good faith that disclosure is necessary to comply with a law, regulation, subpoena, or government request; to enforce our terms; or to protect the rights, property, or safety of Innoplast, our customers, or others.

**With your direction or consent.** When you ask us to share information with a third party, or otherwise consent to the sharing.

7. Embedded content from other websites

Pages on the Site may include embedded content (such as videos, images, or articles) from third-party platforms. Embedded content behaves as if you had visited the other site directly. Those sites may collect data about you, set their own cookies, and monitor your interaction with the embedded content, including if you are logged into an account with them.

8. Data retention

We retain personal information for as long as necessary to fulfill the purposes described in this Policy, including to provide products and services, comply with legal and tax obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we securely delete or anonymize it. Account, transaction, and quote records are typically retained for the duration of the customer relationship plus a reasonable period thereafter.

9. Data security

We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, and destruction. No method of transmission or storage is completely secure, however, and we cannot guarantee absolute security.

10. International data transfers

Shur-Tite Products is based in the United States. If you access the Site or provide information to us from outside the United States, your information will be transferred to, stored in, and processed in the United States and other countries where we or our service providers operate. These countries may have data-protection laws that differ from those in your jurisdiction. Where required by law, we use appropriate safeguards (such as the European Commission’s Standard Contractual Clauses) for cross-border transfers of personal data.

11. Your privacy rights

Depending on where you live, you may have the following rights regarding your personal information. To exercise any of these rights, contact us at **sales@shur-tite.com**. We will verify your request and respond within the timeframes required by applicable law. You may also authorize an agent to make a request on your behalf.

11.1 California residents (CCPA / CPRA)

If you are a California resident, you have the right to:

**Know** what personal information we collect, use, disclose, and the sources and purposes

**Access** a copy of the personal information we hold about you

**Delete** personal information we have collected from you, subject to certain exceptions

**Correct** inaccurate personal information

**Opt out** of the “sale” or “sharing” of personal information for cross-context behavioral advertising

**Limit** the use of sensitive personal information (we do not currently use sensitive personal information for purposes that trigger this right)

**Non-discrimination** for exercising your rights

Shur-Tite Products does not sell personal information in exchange for money. To the extent our use of third-party analytics or advertising cookies constitutes “sharing” under the CCPA, you may opt out by emailing us, by using available cookie controls on the Site, or by enabling the Global Privacy Control (GPC) signal in your browser.

11.2 EU, UK, and EEA residents (GDPR / UK GDPR)

If you are located in the EU, the UK, or the EEA, you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate or incomplete data
  • Request erasure of your data (“right to be forgotten”)
  • Restrict or object to certain processing, including direct marketing
  • Receive your data in a portable, machine-readable format
  • Withdraw consent at any time where processing is based on consent
  • Lodge a complaint with your local data-protection supervisory authority

11.3 Canadian residents (PIPEDA)

If you are located in Canada, you have the right to access and correct your personal information and to withdraw consent to our collection, use, or disclosure of your personal information, subject to legal and contractual restrictions and reasonable notice. You may also file a complaint with the Office of the Privacy Commissioner of Canada.

12. Marketing communications

If you receive marketing emails from us, you can unsubscribe at any time by clicking the “unsubscribe” link in any message or by emailing **sales@shur-tite.com**. We will continue to send you transactional or service-related messages (such as order confirmations) where permitted.

13. Children’s privacy

The Site is intended for a business audience and is not directed to children under 16. We do not knowingly collect personal information from children under 16. If you believe a child has provided us with personal information, please contact us at **sales@shur-tite.com** and we will take appropriate steps to delete it.

14. Third-party links

The Site may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties. We encourage you to review the privacy policies of any third-party sites you visit.

15. Changes to this Policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the “Last updated” date above and, where appropriate, provide additional notice (such as a banner on the Site or an email to registered users). Your continued use of the Site after changes take effect constitutes your acceptance of the updated Policy.

16. Contact us

For questions, concerns, or requests about this Privacy Policy or your personal information, please contact us at:

**Shur-Tite Products**

Email: sales@shur-tite.com

Website: https://shur-tite.com

Welcome to Shur-Tite

For over 25 years, Shur-Tite has been committed to delivering high-performance traffic safety solutions trusted by contractors, municipalities, and transportation agencies across the country.

As we launch our new website, we want to thank you for your continued partnership and support. Our goal is to make it easier than ever to find the products, resources, and technical information you need to keep projects moving safely and efficiently.

From all of us at Shur-Tite — thank you for visiting, and welcome.

— The Shur-Tite Team